{"product_id":"new-product-12","title":"Prompt Engineering Mastery: Get More from Every AI Model","description":"\u003cp\u003e\u003cstrong\u003eThe same question, asked two ways, gets two very different answers. Prompt engineering is the discipline of understanding that variance and exploiting it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen conversational language models arrived, the prevailing assumption was that talking to them would be easy — you just ask. It turned out that \u003cem\u003ehow\u003c\/em\u003e you ask determines almost everything: whether the model reasons or guesses, whether it stays in format or drifts, whether it costs cents or dollars to run at scale.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePrompt Engineering Mastery\u003c\/em\u003e brings together the full spectrum of that discipline as it stands in mid-2026, from the mental model of how models actually work through to running prompts in production.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you'll work through:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFoundations\u003c\/strong\u003e — how language models think: tokens, attention, sampling, training and hallucination, and why prompts succeed or fail\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe core techniques\u003c\/strong\u003e — zero-shot prompting and the anatomy of a single instruction; few-shot prompting and how to choose, order and format examples; chain-of-thought, self-consistency and tree of thoughts\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSystem prompts\u003c\/strong\u003e — the highest-leverage control surface, including persona design and prompt-injection protection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePatterns\u003c\/strong\u003e — reusable templates and chains, a named pattern catalogue, and reasoning patterns like ReAct, reflection and step-back\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAgents and multimodality\u003c\/strong\u003e — function calling, the agent loop, memory and orchestration; prompting across images, documents, audio and video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAcross models\u003c\/strong\u003e — profiles of the major model families and how to write portable prompts\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimisation and evaluation\u003c\/strong\u003e — evaluation datasets, metrics, A\/B testing, automated optimisation, and token efficiency and compression\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduction\u003c\/strong\u003e — RAG, caching, latency, cost, security and monitoring at scale\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthics and responsibility\u003c\/strong\u003e — bias, hallucination, jailbreaks, disclosure and regulation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplied\u003c\/strong\u003e — domain-specific prompting for healthcare, legal, finance, education, software and creative work; complete AI application architecture; industry case studies; and team, process and enterprise governance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFourteen appendices close the book: quick references, model comparison tables, evaluation rubrics, checklists, a complete prompt library, a glossary, interview questions, and cross-cultural guidance.\u003c\/p\u003e\n\u003cp\u003eWritten for software engineers building AI-powered features, product managers trying to understand why an AI feature behaves the way it does, and anyone who has felt the gap between what a model can do and what they can get it to do. The only prerequisites are the first three chapters.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Professional Developer Store","offers":[{"title":"Default Title","offer_id":58295580295500,"sku":null,"price":4.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0849\/7728\/7500\/files\/PromptEngineeringMastery-Cover_front_6.93x9.84.png?v=1785849474","url":"https:\/\/professionaldeveloper.store\/products\/new-product-12","provider":"Professional Developer Store","version":"1.0","type":"link"}